A supermarket which I , for lack of locally available alternatives, patronize, has adopted a rather silly, and, if I may say so, not entirely fortunate campaign on the general lines of ‘Every day a bit better.’ To my simple mind this suggests one is starting rather low down to keep one’s options open (ironically, this is rather fitting for the particular store I know). This is varied, according to shopping sections, to ‘Every day a bit hotter’ (with a picture of peppers in the fruits and veg section) or ‘Every day a bit more sparkly’ (with a picture of champagne in the wine section). What intrigues me is the ‘Every day a bit more up-to-date’ one in the newspaper section. If I wait long enough, will I be able to learn tomorrow’s lottery numbers?

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